We build and operate independent internet products.

Taloova is a U.S.-registered limited liability company that owns and runs web-based information platforms. Our sites give people free, reference-grade answers to specific questions, and earn revenue from advertising placed alongside that content.

Legal entity
Taloova LLCWyoming, United States
Industry
Digital mediaInternet publishing & web portals
Revenue model
Online advertisingOn owned and operated websites
Products live
Xuanxiao.orgMore in development
About the company

A small company that owns its products end to end.

Taloova operates as a holding company for a portfolio of independently branded web products. We write our own software, own our own domains and run our own infrastructure. There are no clients and no agency work — every dollar of revenue comes from audiences our own websites earn.

What we build

Reference and information websites: large structured datasets, search, and editorial content, built for people looking for one specific answer. Each product is a standalone brand with its own domain, language and audience.

How we operate

We build products in-house and also acquire established web properties whose audience and content fit our portfolio. Engineering, data pipelines, editorial and day-to-day operations all sit inside the company.

How we generate revenue

Display and programmatic advertising on our own websites, served through Google AdSense, Google Ad Manager and established ad exchanges. Advertising is currently the company's sole source of revenue.

Flagship product

Xuanxiao.org 选校网

A university rankings aggregator and higher-education institution database.

Xuanxiao.org brings the four most widely cited global university ranking systems — QS, Times Higher Education, ARWU (ShanghaiRanking) and U.S. News — into a single comparable interface, next to a directory of more than 31,000 institutions worldwide. It is published in Chinese and English, and primarily serves Chinese-speaking students and families researching study-abroad options.

  • Four ranking systems, one view

    215 ranking lists across QS, THE, ARWU and U.S. News, including subject, regional and historical editions going back to 2014.

  • Global institution directory

    More than 31,000 university profiles across 227 countries and regions, searchable by country, subject and ranking position.

  • Side-by-side comparison

    Review the same institution through all four systems at once, down to indicator-level scores and each publisher's methodology.

  • Bilingual editorial content

    Rankings analysis, admissions guides and institution profiles, written and maintained in both Chinese and English.

Monetization
Display & programmatic advertising
Audience
Prospective international students and their families
Traffic
Primarily organic search
Launched
March 2026
Visit xuanxiao.org (opens in a new tab)
The Xuanxiao.org home page, showing a university search box, a coverage snapshot of 31,288 universities across 227 countries, and the current number-one university in each of the QS, THE, ARWU and US News rankings.
Home — coverage snapshot and cross-system leaders.
The QS World University Rankings 2027 table on Xuanxiao.org, with methodology notes, a year selector from 2014 to 2027, country and score filters, and a ranked list of 1,504 universities.
A ranking table — filters, historical editions and indicator scores.
Portfolio

One product live. More in development.

Taloova is structured to run several products at the same time. Each one keeps its own brand, domain and audience, while engineering, data infrastructure and finance stay centralised in the company.

Xuanxiao.org 选校网

Live

University rankings aggregation and a global higher-education institution database, published in Chinese and English.

Category
Education information
Languages
Chinese, English
Monetization
Advertising
Since
2026
xuanxiao.org ↗

Next products

In development

Additional web products are currently in development. They will be listed here, with the same details, once they are publicly available.

Category
Information & reference
Monetization
Advertising
Status
Not yet launched
Company information

Registration & business details

The details below describe the legal entity behind the products on this page. They are provided for banks, payment providers, advertising partners and anyone else carrying out due diligence on the company.

Legal entity name
Taloova LLC
Entity type
Limited liability company (LLC)
Jurisdiction
Wyoming, United States
Year founded
2026
Registered office
Sheridan, Wyoming, United States
Industry
Internet publishing & web portals
Primary revenue source
Online advertising
Customers & payers
Advertising networks and exchanges
Websites operated
xuanxiao.org
Business contact
contact@taloova.com

Formation documents, the employer identification number (EIN) and revenue documentation are available to financial institutions and prospective partners on request. Please write to contact@taloova.com.

Contact

Get in touch

For advertising, partnership, acquisition or general business enquiries, email us directly. A person reads every message.

contact@taloova.com

Registered office

Taloova LLC
Sheridan, Wyoming
United States

Response time

We usually reply within 1–2 business days, Monday to Friday.

Languages

English and Chinese.